Beeem FAQ, Online to offline, offline to online omnichannel, retargeting, Google My Business, mobile



How does Beeem work?

Beeem enables you to use digital marketing in your phyiscal store locations. Beeem takes care of all your needs to engage customers looking for or near  your stores and enables you to engage them inside the stores as well! Using our simple drag-n-drop service you can engage customers to go into your stores and then offer instantly available mobile content on phones inside the store available on most iOS and Android devices!

Beeem provides Google My Business promotion management, in-store mobile content management, NFC tag-, QR code & bluetooth beacon management features, unlimited hosting for your content, plus analytics. Its advanced analytics features let you retarget your audience on Facebook and on Google Adwords.


Mobile APPs and Beeem

Beeem loves mobile Apps. If you already have a mobile app that customers use, you can incorporate beacon-scanning features to offer in-store mobile content effortlessly!


What technologies does Beeem use?

Beeem uses  Amazon Web Service and CloudFlare Content Delivery Network technologies to offer ultra-fast page download times all over the globe so your page content will load fast even for a large number of pageviews! All Beeem-powered pages are progressive web apps (PWAs) and are fully responsive, designed from small screen even to desktop. Beeem pages can embed content from your existing e-commerce channels and can get you up-and-running in no time!

How can I try Beeem for free?

Check our pricing at https://beeem.co/pricing, sign up for the Free plan or simply try Beeem at https://beeem.co/admin/#/try. Create your page in a few minutes with our drag-n-drop tool or use our personalised templates. Check the mobile preview experience!


How do i create a free account?

  1. Go to https://beeem.co/pricing
  2. Click on SIGN UP FOR FREE
  3. Enter your e-mail address


Using your own domain name with Beeem

You can set up our own domain to show up in notifications with Beeem as a back end! If you have purchased the Pro plan please follow our step-by-step guide to set your own domain in Beeem by clicking the following link:

https://docs.google.com/document/d/1yu1V0R_v6rWoeL6VFVEysZDUm_qUufiUhK2STHikNXs/edit

You will need a valid HTTPS certificate on your server and PHP so your beacon notification it can be anything (like: yourdomain.com/beacon123) in the notification (instead of beeem.co/beacon123). Please note that Google blocks all non-https pages in notifications, so Beeem can not work without HTTPS certification. In order to get your HTTPS server and get PHP running, please contact your hosting provider.


How does Beeem put digital marketing right inside the store?

Beeem helps you to expand your omnichannel efforts enabling you to drive online search traffic right to your local store and to retarget customers who have visited your store locations after they leave.

Beeem supports you to deploy several types of customer journeys according to your goals and existing e-commerce and digital marketing activities. You can drive more footfall into your stores, engage customers inside the store to fight showrooming and enable you to retarget customers who have been in your stores to drive e-commerce sales traffic.

Beeem enables you to manage all your Google My Business promotions from a central dashboard in an efficient and convenient way.

You can use Beeem to power the right mix of in-store NFC tags, QR codes or Bluetooth beacons to engage your store visitors on their phones with instantly available mobile content.

Using the Facebook Pixel and the Google Ads Remarketing tags, you can engage in-store customers after they’ve left the store who have come into contact with your in-store mobile content!


How many Beeem subscriptions do I need?

All Beeem plans are paid per page. You can think of a page as one digital tuchpoint inside your store (for example powering 1 beacon, 5 NFC tags and 5 QR codes inside 1 of your store locations). The typical deployment in a store is anywhere from 1 to around 50 unique digital tuchpoints per store location.

When you’re using Beeem to manage your Google My Business promotions you will be needing one page subscription for every location you wish to manage promotions for (anywhere from 1 to thousands).


Is it possible to add more pages to my account later on?

Yes, just add as many pages as you need. Just click on “Buy more pages” on the Account page!

Remember, as a Starter of Pro account owner you can invite anyone with whom you wish to collaborate with in Beeem for FREE!

How many Google My Businesses can be managed with the Starter or Pro account? How many pages can be managed with the Starter or Pro account?

As many as you'd like. You will need separate subscription for each location and page.


Which beacon is suitable for me?

Several aspects should be considered in order to decide upon the right beacon for your goals. The first obvious thing to decide if you want to use it for indoor or outdoor use. In case of outdoor use a lot depends on the weather conditions you will be experiencing. In case of outdoor use safe deployment and installation is a key element.

In indoor installations there are a wide range of options from solar or USB powered, to long battery life options that have a lifespan between 5-7 years. You should also consider beacon range in your preparation: beacon range can be anything from 2-3 feet to 100 feet but this can be severely influenced by walls and ceilings. Typical materials having negative affect are water, woods and metals. Also please note that 60% of human bodies are water so large crowds usually have a pretty big impact on range.

One workaround to this problem is installing the beacons in top ceilings for a clear line of sight.


Which beacon do you recommend?

We have direct experience with about 30 of the Google certified beacon providers from all over the world. We always consult with our clients about their goals and plans before we ship them their free zero-configuration beacon that comes with the annual subscription, we are happy to help you to choose the one that fits you the best. As a general rule all Eddystone beacons are compatible with Beeem. Check out if your beacon vendor is certified  by Google:

https://developers.google.com/beacons/eddystone#beacon_manufacturers


Do you have built-in support for surveys?

You can easily embed any survey done in for example Google Forms or SurveyMonkey with our CONTENT tool!


Does Beeem support multi-language projects or pages?

Yes, in any page there is an option to add any number of languages. For each language you should create your content. Beeem automatically recognises the language set in the phones and renders the content using its language. If the user has set a language you don´t create content for, Beeem will use default language (English in most cases). You can customize the page title (notification sent to the mobile phones) but Google currently will let you show it only in the set default language.


How can I change the page that the NFC tag or beacon or QR code broadcasts?

In the beacons & QR codes menu you assign the page you want to broadcast by the tool. There is no need to generate and to print out new QR code as the existing one will automatically publish the newly assigned page.


I already have a beacon, can I use it with Beeem?

Sure, just make sure that you have a Google Eddystone compatible beacon. Check the list clicking the link below.   

https://developers.google.com/beacons/eddystone#beacon_manufacturers

To connect your beacon to your Beeem account, simply use the Beeem short URL in your beacons & QR codes menu or press the COPY URL button on your page editor to find it in your clipboard. Use the configuration app of your beacon vendor or the Universal configuaration utility offered by Google. See this video on our YouTube Channel to learn more: https://www.youtube.com/watch?v=khPGVAvpR6o


I would like to use my beacon with Beeem. How shall i set it up? How do I bond my beacon with the page?

You only need to connect a beacon to Beeem once, then you’ll be able to set the page it broadcasts anytime from the cloud!

STEPS:

1. Sign up for a Beeem account

2. press the COPY URL button on the editor OR find your beacon ID at the Beacons & QR codes menu.

3. Put the URL in your clipboard on the beacon with its management app.


See this video on our YouTube Channel to learn more: https://www.youtube.com/watch?v=khPGVAvpR6o


Do I need to add https:// protocol to your short url in the configuration app?

Forwarders can be http, but the FINAL url has to be HTTPS,Please note that Beeem short URLs are http. For example: http://b3m.it/B2000040


Is there a limit for number of cards used for a page?

No, there is no limit, but you shouldn't need a lot.


Can I upload my own logo in the Beeem page and the Notification?

You can change the logo in the notification by setting your page icon. It will automatically generate the right icons from your high-resolution logo.


How often can I change the page and is the change instant?

As often as you'd like, the content will be updated as you edit it.


How can I create permanent or timed content in Beeem?

The default set is permanent for your content cards. If you would like to schedule content, simply drag and drop the content card to the desired time and day in the calendar or enter the start and end dates in the date time pickers in the editor!


How can I publish video in my Beeem page?

We suggest using the CONTENT card and embedding a YouTube Video with Beeem. - https://www.youtube.com/channel/UCOWMPr8OqmttcPZkktZldUA Please use the embed URL offered by YouTube, not the standard one you use with viewing a video.


How can i get analytics?

You can view your analytics directly in Beeem on the Analytics dashboard! Besides you can easily link your Beeem page to your Google Analytics account. Just simply enter your Google Analytics tag ID (not the entire html code, only the ID) offered by Google into your page!


Is it possible to integrate Beeem with other backend systems?

Beeem powers progressive web apps that can easily be integrated to any back-end system you may use. The primary model for this is to use the content card and embed any HTML output from your systems into your pages for code-free integration!


CARD FEATURES


What does the "INFO card" feature do?

The INFO card is for static content like text and images on your page.


What does the "CUPON card" feature do?

The coupon tool is for engaging your mobile audience with promotional coupons on your page.


What does the "VOTE card" feature do?

VOTE cards are for getting feedback from your mobile audience.


What does the "FOLDER card" feature do?

Folder cards are for sharing downloadable documents with your mobile audience.


What does the "URL card" feature do?

URL cards are for putting up simple links on to your page for external websites or numbers for calling.


What does the "CONTENT card" feature do?

CONTENT cards are for embedding external web content into your page like a YouTube video or a page on your current Website.


What does the "PHOTO WALL card" feature do?

PHOTO WALL tool is for enabling anyone to take a picture close to your page with their phone and share it to your page. The "photo wall" feature is usually used by live event pages and museums, e.g. "the best photo" of a particular object on display competition.


What does the "GALLERY card" feature do?

GALLERY cards are for sharing photos with your mobile audience.


What does the “SOUND card” do?

SOUND cards are for sharing mp3 audio with your mobile audience.


BUSINESS CARD

The BUSINESS card tool enables you to create your business card and share your contact information with your mobile audience.